The Trend_Hub project focuses on research, analysis, and interpretation of trends as a design tool which can be used across different application areas: product, interior fashion and cultural heritage.

The project has three main purposes:

The consolidation, integration, and systematization of previous knowledge in the field of trend research within the various application areas of design, to consolidate skills, increase and disseminate value.

Updating trends research practices based on methods, tools and technology models used in the current context to operate a paradigm shift and increase action levels. It is crucial for this purpose to focus also on digital/technology drivers that to day greatly influence and drive trends in research and data reading.

Creating an operating model to develop and co-produce trend-searching in design fields.